activity - Fri, 06/12/2024 - 15:58

Application allowing the monitoring of visitors in attractions and venues open to the public. The purpose of the tool is to improve the planning in terms of visitor distribution and flow, staff allocation, as well as safety and security. The application targets, in particular, the implementation of social distancing measures during the COVID-19 pandemic in the UK.

The objective of this project is to demonstrate how Data Duopoly’s technology can be used at both indoor and outdoor venues to allow venues to reopen safely following the Covid-19 pandemic. This will allow visitors to be tracked across the site, to find the quickest routes and alleviate pressures on the venue. The key problems for the users are a lack of effective social distancing tools, a desire to reopen and keep visitors safe whilst promoting sustainable tourism and events, and a lack of understanding the visitor journey on site. They will provide valuable location data insights via an analytics dashboard for the users to monitor visitor flow on site in both indoor and outdoor venues. This will help aid social distancing and allow venues to reopen safely whilst gaining a greater understanding of their visitor’s movements and increasing their revenues and repeat custom. Data Duopoly provides this solution via a white label app for visitors to the venue to download, giving them a personalised and unique experience whilst allowing the venues/users to gather their location data. 

Organization:
ESA
Directorate:
TIA
Keywords:
Land Management
Sustainability
Tourism
Regions:
Europe
Type:
Demonstration Project
Status:
Completed