Satellite Medical Applications for Regional Terminals - developing and deploying a vertical video portal system targeted at scientific societies

The SM@RT project (Satellite Medical Applications for Regional Terminals) was aimed at developing and deploying a vertical video portal system targeted at scientific societies, healthcare and pharmaceutical organizations. The application was designed to support satellite-based distribution of high-quality multimedia contents, such as medical protocol databases, corporate scientific and pharmaceutical agent information materials, and video communications (tele-medicine, edutainment and corporate channels). The medicinal and pharmaceutical sector represents a very important part of the economy in terms of dimensions and information density. This sector is research-oriented and marked by a high degree of innovation. Ensuring a continuous flow of updated information on new treatments, new drugs, etc., towards the medical and pharmaceutical community is extremely important. Furthermore, these communities require constant professional training. Finally, the industry requires constant feedback in order to direct its research and marketing efforts. The project proposed to offer innovative solutions for information and divulging issues, required from pharmaceutical industry. SM@RT provided an effective response to the provision of documentation forms, brochures and publications. The main benefit lay in a relevant cost reduction over marketing and information expenditures.