High-tech fibers from space missions blended with denim = stylish protective gear for bikers

A French company has found business success by blending high-tech fibres used in an ESA space mission with old-fashioned denim to create comfortable, stylish protective gear for bikers.Like 75% of European motorcycle riders, Pierre-Henry Servajean was wearing regular jeans when he took a bad spill on his bike in 1995: “I realised everything I had on my body was perfect – my helmet, gloves, jacket – except the jeans. I had suitable things for every part of my body, except my legs.” The realisation triggered a decade-long quest to find a fabric that combines the comfort and breathability of denim with the strength and abrasion resistance of protective gear like motorcycle leathers. It ultimately led him to the founding of ESquad, a fashion label devoted to ultra-durable motorcycle jeans.